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Augmented Reality

Fun and affordable digital solutions to engage with consumers

Tennessee Titans

We collaborated with the Tennessee Titans to bring fans the first NFL mural to incorporate augmented reality technology! The Titans-inspired 135’ x 26’ mural in downtown Nashville called “Tennessee Tough” was created by Nashville-local muralist MOBE.

Since fans were not allowed in the stadium, the Titans wanted to create an experience that engaged both fans and Tennesseans with the team outside the venue. Our team came up with an interactive AR Mural that combines creativity, art, technology and sports.

See the Case Studies

Detroit Tigers

Detroit Tigers | AR Virtual Jersey

To enhance fan engagement, the Tigers partnered with MVP Interactive to integrate augmented reality (AR) into the launch. Fans could virtually try on the Detroit Tigers jerseys (Home, Away, or City Connect) using MVP Interactive’s MorphingStation™.

virtual watch screen

Tissot: Realtime Virtual Watch Try-On

Tissot launched a pop-up shop and virtual try on during the NBA all-star weekend in Salt Lake City. Their goal was to provide fans with a memorable experience while highlighting their high-quality watches, specifically the Tissot Supersport Chrono Basketball edition.

MVP Interactive Highlight Reel

MVP Interactive Highlight Reel

The MVP Interactive highlight reel features our latest fan experiences implementing AR/VR, mixed reality and multi-touch consumer engagements!

two fans interact with elvis hologram

Augmented Reality Serenade

The AR Studio virtually transports guests onto the set of a movie or video. Using mixed reality, guests will be transported on stage beside Elvis, where they will see themselves on screen as Elvis sings to them. The guests immediately receive a video of their experience that they can share across social channels.

elvis ar jumpsuit photo

Augmented Reality Jumpsuit

MVP Interactive partnered with Elvis Presley’s Memphis to create 5 first-ever guest engagement experiences designed to elevate the overall experience at Graceland, while providing a greater emotional connection to Elvis in both the physical and social space.

bobble buddy vr photo

Augmented Reality Bobble Buddy

Fans can create a personal, unique AR digital bobblehead from their phone, customized with gear from their favorite team. It’s 100% digital. With sporting events coming back and fans eager to show their team pride, MVP Interactive has innovated.