Augmented Reality

Fun and affordable digital solutions to engage with consumers

Tennessee Titans

We collaborated with the Tennessee Titans to bring fans the first NFL mural to incorporate augmented reality technology! The Titans-inspired 135’ x 26’ mural in downtown Nashville called “Tennessee Tough” was created by Nashville-local muralist MOBE.

Since fans were not allowed in the stadium, the Titans wanted to create an experience that engaged both fans and Tennesseans with the team outside the venue. Our team came up with an interactive AR Mural that combines creativity, art, technology and sports.

See the Case Studies

Augmented Reality Fan Photo

Pose with a pro, photobomb, or selfie, no matter what you call it – this AR photo activation remains a hit! Fans get to chose two of their favorite Clippers players and pose in position as if the player was standing right next to them.

Augmented Reality Mural

We collaborated with the Tennessee Titans to bring fans the first NFL mural to incorporate augmented reality technology! The Titans-inspired 135’ x 26’ mural in downtown Nashville called “Tennessee Tough” was created by Nashville-local muralist MOBE.

Augmented Reality Jumpsuit

MVP Interactive partnered with Elvis Presley’s Memphis to create 5 first-ever guest engagement experiences designed to elevate the overall experience at Graceland, while providing a greater emotional connection to Elvis in both the physical and social space.

Augmented Reality Serenade

The AR Studio virtually transports guests onto the set of a movie or video. Using mixed reality, guests will be transported on stage beside Elvis, where they will see themselves on screen as Elvis sings to them. The guests immediately receive a video of their experience that they can share across social channels.

Augmented Reality Bobble Buddy

Fans can create a personal, unique AR digital bobblehead from their phone, customized with gear from their favorite team. It’s 100% digital. With sporting events coming back and fans eager to show their team pride, MVP Interactive has innovated.

Augmented Reality Fan Photo

MVP Interactive had the pleasure of developing a unique augmented reality photo application for Hyundai at Super Bowl LI. Staged inside a branded showroom, Hyundai showcased their latest Tuscan SUV wrapped in a Super Bowl pigskin that allowed fans to not only pose in front of the truck but also chose their very own custom wrap through the use of an augmented reality application.