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Augmented Reality Serenade

MVP Interactive partnered with Elvis Presley’s Memphis to create an AR Serenade experience designed to elevate the overall experience at Graceland, while providing a greater emotional connection to Elvis in both the physical and social space.

A Unique AR Serenade Experience

The Elvis AR Serenade guest experience features a one-in-a-lifetime moment – an opportunity to be serenaded by the King himself. The “Can’t Help Falling in Love” AR Serenade virtually transports guests onto the set of Blue Hawaii. Using mixed reality, guests will be transported on stage beside Elvis, where they will see themselves on screen as Elvis sings to them. The guests immediately receive a video of their experience that they can share across social channels.

two fans interact with elvis hologram


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