Project
MVP Interactive is a consumer engagement technology company that enhances brand experiences through custom software, product design, and social media. We connect brands to their consumers through custom-built experiential technology such as virtual reality, augmented reality, gesture, facial recognition and mobile applications.
Client/Sponsor
160over90 / USAA
Project
In collaboration with 160over90 and USAA, we brought Army Navy fans a tailored experience to show their service pride inside the USAA Fanfest! Guests were greeted by USAA employees to register their information onto tablets to receive game towels and branded RFID bracelets. These bracelets were used as a checkpoint to participate in their preferred armed service activity while keeping their information tied to a personal score. Photos and videos were automatically emailed to each fan once completing an activity. The activations included, Army Navy Game Trivia, the popular Field Goal Challenge and newly developed QB Challenge that was a rapid fire target practice game helping players earn fast points. Over the course of the day, fans generated 4 million total points with team Army inching past Navy for the top score!
Technologies used
RFID, Large-scale Touch Sensing, Gesture Recognition, Real-time Score Management Across Multiple Games, LED Leaderboard Integration
Client/Sponsor
LA Clippers
Project
Pose with a pro, photobomb, or selfie, no matter what you call it - this AR photo activation remains a hit! Fans get to chose two of their favorite Clippers players and pose in position as if the player was standing right next to them. This experience brings fans virtually closer to players while furthering their connection to the team. User-generated content is collected and each photo is easily sharable on social media for a lasting memory. Check it out all season long at the Staples Center.
Technologies used
Touch Input, Augmented Reality, Social Media Sharing
Client/Sponsor
Arrow Electronics / Colorado Rockies
Project
New to Coors Field for 2019, the Colorado Rockies teamed up with Arrow Electronics to bring fans a cool new interactive experience with our Home Run Challenge Game. With two GamingWalls™ inside a fabricated batting cage, fans step up to the plate to take their best swings through a wi-fi enabled bat. Stats like longest home run distance and top scores are logged along with a video of the fan participating. An integrated touchscreen display allows for easy typing and email distribution so the experience can be shared on social to live beyond game day.
Technologies used
Gesture Recognition, Custom Designed Sensor Bat
Client/Sponsor
Philadelphia Flyers
Project
New for the 2018-19 season, the Philadelphia Flyers install a first of its kind, Flyers Family Fun Zone equipped with a host of interactive technology. Located on the concourse of the Wells Fargo Center, fans are able to participate in up to 4 different experiences. We have developed two augmented reality photo experiences in which fans can choose their favorite player for a side by side photobomb selfie or take a cell phone picture from a range of players skating across our Gamingwall screen. Next, a multiplayer tabletop air hockey game gives users a chance to challenger their friends in a head to head interactive touchscreen game. Finally, fans can virtually suit up as a goalie and participate in a full gesture experience where you're tasked to block as many shots a possible with your hands and feet.
Technologies used
Gesture Recognition, Touchscreen Gameplay
Client/Sponsor
CAA & Chase
Project
Working with CAA & Chase we had the opportunity to build a fun interactive tennis game that provided US Open fans a memorable experience to learn about Chase Bank's new investing platform, "You Invest". With thousands of participants, Chase's message was clearly presented in a unique way that showed the value of cutting-edge experiential marketing techniques.
Technologies used
Gesture Recognition
Client/Sponsor
Audible/ComicCon
Project
Audiobook leader, Audible has announced its new series with the release of X-Files: Cold Cases. In promoting the release we teamed up with our friends at Pop Social and Jack Morton to create featured character morphs at the popular Comic-Con in San Diego. Users were prompted to wear headphones and chose their paranormal character to which they morphed into. Key audio clips were associated with each character that further immersed participants in the experience as well as demonstrating the enthralling experience of listening to an X-Files audiobook. To extend reach, each user also had the ability to promote their eerie morph by posting to their favorite social media site once they received a branded email from the experience.
Technologies used
Photobooth, Augmented Reality
Client/Sponsor
Sony Pictures/Six Flags
Project
Six Flags’ park goers across the country transformed themselves into their favorite Hotel Transylvania 2 Monster with the MVP Monster Morph App! By partnering with Six Flags Entertainment and Sony Pictures, MVP Interactive created a monster morph application to promote the release of Hotel Transylvania 2 on September 25th. The experience captures the user's photo and then based on gender, morphs the users into one of six different Hotel Transylvania 2 characters. Users entered their email to receive an animated GIF of them transforming into Frank, Murray, Dracula, Winnie, Mavel or Eunice. The Hotel Transylvania 2 Monster Morph was a fun and interactive experience that created a positive experience for park-goers at Six Flags parks as the anticipation built for the film’s release. The Monster Morph experience ran for 5 weeks at 10 different Six Flag parks across the country.
Technologies used
Tablets, Augmented Reality
Client/Sponsor
Cox Communications, Pensacola Blue Wahoos
Product
With this augmented reality program, Cox Communications brings Pensacola Blue Wahoos fans the unique opportunity to chose and try on their favorite Wahoos Jersey, virtually! Following on-screen instructions, users are prompted to pose while a DSLR camera perfectly captures their image and superimposes a Wahoos Jersey on the user. From there, fans can position, adjust and chose their favorite Jersey to fit perfectly. Once completed, their photo is sent to their email or text message to share socially or download as a keepsake. Cox will be providing this engagement for the remainder of the season.
Technologies used
Augmented reality, multi-touch, photo capture, email capture
Client/Sponsor
Budweiser
Product
Positioned in the all-new Plaza at Wrigley Field, Chicago Cubs fans will have the opportunity to test their Home Run skills during each Friday, day games this season. Using our custom fabricated Mobile Gaming Wall inside the Budweiser Lounge, fans can step up to the "plate" and participate in a fun, interactive virtual Home Run Derby. Top scores are generated by the total amount of home runs hit and distance each ball travels. A leaderboard displays the top scores of the day and fans will have bragging rights to share their score through a branded, animated GIF action photo. These images are distributed through email and can easily be shared on social media.
Client/Sponsor
Coca-Cola
Project
Coca-Cola and the Boston Red Sox bring fans the unique opportunity to create their own vintage figurine player card with our latest MorphingStation. With the use of a touch screen, users can choose their favorite Boston Red Sox uniforms, spanning decades from the early 1900s to the current day. Along with each specific generation, Coca-Cola branding accompanied the uniform to match the iconic Coke logos of that particular time frame. Users are able to text or email their digital photo to easily share on social media sites such as Facebook, Twitter and Instagram.
Client/Sponsor
New York Rangers
Product
In this year's RangersTown at Madison Square Garden, we developed two unique experiences that fans can enjoy throughout the 2017 NHL Playoffs. First, we built a custom trivia game that asked fans a series of random questions that paired you with one of the NY Rangers players depending on how you answered. The algorithm carefully matched each user's answer from a repository of questions and answers from each player. Not only can you experience this in RangersTown, but a web version of the game is also online. The next engagement is a fun photo opportunity that allows you to select your starting line-up while featuring you front and center. A high res picture is printed for a keepsake or you can also receive digitally through email and share on social media. Both experiences allowed fans to register their QR fan passes online prior to attending RangersTown which were then scanned at each activation.
Client/Sponsor
Tampa Bay Buccaneers
Project
As part of the multi-million dollar renovation of Raymond James Stadium, the Buccaneers tasked us with assisting them in creating a one of a kind sales center. Leveraging our advancements in 3D asset development and virtual reality, we created a full range of motion tour of the future enhancements to the stadium. This is not only the first stadium to use such technology for tours, it allowed us to be one of the first VR producers to develop content that allowed for touring inside the venue, 360 degree live video (with cameo appearances by the team's QB, Jameis Winston and on-air talent, Casey Phillips) and showcase motion video on the scoreboard and club level TV’s. The technology has helped the team sell season tickets as well as naming rights sponsorship to the newly minted “Mercedes Benz Hall of Fame Club”.
Technologies used
Virtual Reality
Client/Sponsor
Courtyard Marriott
Product
For the third consecutive NFL Draft, we deployed our popular 40 Character Dash in Philadelphia. In creating a fully interactive "texting" turf that fans of all ages and team allegiance had the challenge to type a key phrase as quickly as possible. Once users scanned their fan pass QR code, play began and scores under 1:30 received a $150 gift card from Courtyard Marriott! The activation was a tremendous hit that yielded over 900 participants during the 3 days of the event.
Client/Sponsor
Panini America/NBA Store
Project
Teaming up with Panini America and Fanatics, MVP Interactive deployed its one of kind retail, interactive player card. Shoppers are given the opportunity to choose their favorite Panini card borders and pose for their customized player card. Once the photo is taken, each user can input details like name, age, email address, favorite NBA player and team to create an animated GIF digital takeaway. The customized card is immediately sent to each participant's email in which the photo can be easily shared among social media sites, Facebook, Twitter, and Instagram.
Technologies used
TouchScreen/Augmented Reality
Client/Sponsor
Bud Light/Indianapolis Colts/ Cincinnati Bengals/ Detroit Lions
Project
This one of a kind 360 experience allowed fans of the Detroit Lions, Cincinnati Bengals and Indianapolis Cots to step into Bud Light's #MYTEAMCAN for a unique selfie video that put them right on the 50 yard line.
Technologies used
Custom Fabrication/Green Screen/360 Camera Rig
Client/Sponsor
Minnesota Vikings
Project
Using the latest Oculus Rift, CV1 headset customized to fit inside a Vikings helmet, fans stepped onto the field at US Bank Stadium to run an end-zone route and catch a touchdown...virtually! Not only did this experience leverage the most advanced VR technology, MVP Interactive coupled it with a Microsoft Kinect camera to enable full gesture tracking of the users hands to provide a life like catching experience. To further immerse fans, we created a detailed UX design by implementing stadium assets provided my EASports. Fans will have the opportunity to participate in this experience all year long as the Voyage is located directly above the official team store.
Technologies used
Virtual Reality
Client/Sponsor
Hyundai/NFL
Project
MVP Interactive had the pleasure of developing a unique augmented reality photo application for Hyundai at Super Bowl LI. Staged inside a branded showroom, Hyundai showcased their latest Tuscan SUV wrapped in a Super Bowl pigskin that allowed fans to not only pose in front of the truck but also chose their very own custom wrap through the use of an augmented reality application. Paired with surface tablets, brand ambassadors snapped photos that immediately allowed fans to chose one of four specialty designs. Once the fan entered their unique fan pass ID, their custom photo was sent directly to their email to share across top social media sites. The activation generated thousands of photos over the course of the week and proved to be a great hit with not only football fans but current and potential Hyundai customers.
Technologies used
Augmented Reality
Client/Sponsor
Washington Redskins/Bud Light
Project
MVP Interactive has expanded the Bud Light Social Lounge at FedEx Field for the 2015 Season! Back for a second season, this year’s Lounge has been expanded to include a number of new interactive and gaming options for fans, including an Oculus Rift virtual reality experience. Located in section 113, this year’s Social Lounge includes a virtual field goal kick, two morphing stations, and tablet experiences. New features include a virtual touchdown catch where fans are challenged to showcase their best dance on the interactive gaming wall and a video of their dance is then emailed to the fans and can be shared via social media. The true highlight of this year’s Lounge, however, is the 360-degree virtual reality player experience. The experience uses an Oculus Rift headset affixed to a Redskins team helmet and fans can experience what it is like to be a Redskin player on game day. From exiting the team bus to signing autographs, to suiting up in the locker room and taking the field amidst the pageantry and euphoria of the fans, this immersive experience put fans on the field and at the center of the action. MVP is thrilled to be working with the Redskins and Anheuser Busch to once again offer a deeply interactive and fun experience for Redskin game day fans.
Technologies used
GamingWall / MorphingStation / Augmented & Virtual Reality
Client/Sponsor
Coca-Cola/New York Mets
Project
For the second straight season, we had the great opportunity to work with Coca-Cola and the NY Mets to activate in the Coca-Cola Corner at CitiField. With enhancements to both the virtual home run derby software and "smart bat", we also fabricated a unique batting cage and storage enclosure for the GamingWall. With these enhancements, fans will now be able to participate in the game and experience everything at the Coca-Cola Corner for many seasons to come.
Technologies used
Gamingwall, Smart Bat, & Gesture Gameplay
Client/Sponsor
BBVA & Houston Dynamo
Project
Teaming up with the Houston Dynamo and BBVA Compass Bank, we deployed our GamingWall™ that gives fans a chance to take real-world penalty kicks against a virtual version of Tally Hall! To start the action, fans touched the screen to activate it, and then receive two practice kicks and five chances to beat the virtual goalie in under a minute. The embedded cameras captured the speed of each kick and points were awarded based on the speed and success of each attempt. After five shots or 60 seconds, the wall displayed a players leader board . After their turn, the player input their email address on a nearby tablet to receive an email with images of their shot attempts. In its first weekend of activation, hundreds of unique emails were captured and nearly half of the users who played the game posted their action shots on social media, creating a reach of more than 20,000 social media impressions. The Houston Dynamo and BBVA Compass are certainly on the forefront of a complete in-venue fan experience.
Technologies used
GamingWall & Gesture Recognition
Client/Sponsor
Cox Communications & OKC Thunder
Project
Featured on the main concourse of Chesapeake Arena, Cox Communications brings OKC Thunder fans a unique experience at its Fan Zone. With three interactive options, fans have the opportunity to participate in MVP's popular virtual bobble head and super fan- virtual face paint along with being able to test their vertical jump skills with the all-new vert jump mat. Fans who participated will also have the opportunity to see their images along the highway and displayed on a Lamar digital billboard.
Technologies used
Touch Screen & Augmented Reality
Client/Sponsor
Washington Redskins & Bud Light
Project
Located in the Bud Light Party Pavilion at FedExField, fans have the unique experience to participate in NFL player combine activities like the broad & vertical jump, the Wonderlic test along with a few other customized activities with a technical twist. Fans are given branded RFID bracelets to register their information that enables them to scan and check-in at each tablet station. As they go throughout the combine, their scores are automatically registered and compiled in an email that is sent at the completion of the combine. The top performers are also prominently displayed on a leader board. Both the broad and vertical jump incorporated custom infrared sensors that accurately tracked heights and distances. Along with traditional combine challenges, we incorporated a "40 Character Dash", where fans had to type a message using their feet on the interactive turf as fast as they can. The timed activity factors scores by calculating the speed and accuracy of matching the on-screen message. Our 360-degree selfie platform allowed fans to create a one of a kind slow-motion selfie video that is easily shared on social media.
Technologies used
Custom Fabrication, IR Sensor Technology, & RFID
Client/Sponsor
Buick & Intersport
Project
MVP Interactive shifts into gear with Buick by taking the age old concept of target practice to the technical age with an interactive QB Challenge. Those attending Fan Central had the chance to test their accuracy by throwing footballs to player silhouettes with impact sensors. Strategically positioned in the forefront and affixed to the wall, each target would light up and dynamical keep score based on how many times a player accurately threw a winning pass. Thousands of fans participated and created a fun yet competitive game play creating a valuable fan experience and brand awareness.
Technologies used
Custom Fabrication & Sensor Technology
Client/Sponsor
USAA & IMG Live
Project
For the second consecutive year, IMG Live, USAA, and MVP Interactive created a fan experience for the 2015 Army-Navy Game at Lincoln Financial Field. The featured technology this year was a custom-built interactive Quarterback Challenge Game. Using a high-end projector along with a commercial-grade 3D sensor to track throws, fans were challenged to complete passes to receivers on screen. Tablets were used as a way to register fan information, polling data as well as to populate scores on a leader board. Fans of all ages participated and shared their experience through specific social media tags that were featured on a large streaming LED board.
Technologies used
GamingWall, MorphingStation, Augmented Reality, & Gesture