SPORTS BUSINESS JOURNAL
by Ethan Joyce
5.31.24
MVP Interactive recently added an in-venue activation for the Detroit Tigers. The mixed reality marketing crew installed its MorphingStation in Comerica Park in conjunction with the Tigers’ unveiling of their City Connect jerseys earlier this month. Fans could put on virtual versions of the jersey, as well as the Tigers’ home and away jerseys, through the MorphingStation’s augmented reality experience. Images could be converted into a social media post for fans to share through their personal accounts.
The station, positioned in the park’s concourse, allows fan data acquisition and teams to feature corporate sponsors throughout the season. MVP Interactive was named an SBJ Power Player: Fan Experience Technology last year.
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