Modelo and MVP Interactive bring football fans an engaging quarterback experience at Playoff Fan Central.
Precision Meets Power in the Quarterback Challenge
The Modelo Quarterback Precision Challenge put fans’ skills to the test with a dynamic, tech-enhanced activity on the MVP Interactive GamingWall™. Participants threw real footballs at a virtual screen to knock down Modelo beer bottles, with point values and multipliers driving the competition. This interactive experience combined precision, fun, and brand engagement, creating lasting memories for football enthusiasts. MVP Interactive partnered with Cogent World to create the Quarterback Precision Challenge.
Callouts:
- MVP GamingWall™: The core platform delivering this interactive experience.
- Brand Integration: Modelo showcased in a creative, high-energy activation.
- Gamified Engagement: Point multipliers elevated the competitive thrill.