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USAA: Quarterback Challenge

MVP Interactive partnered with USAA and 160over90 to create a first of it’s kind Quarterback Qualification Challenge. In this interactive game, users had 45 seconds to throw footballs at three targets that corresponded to their on-screen character moving from one end zone to the other. A leaderboard displayed the fastest times.

The activation toured the Military Academies during the College football season (Army, Navy, Air Force), leading into Army/Navy game at Foxboro in December 2023. MVP Interactive developed and fabricated custom sensors that were used on the dummies to detect impact with the footballs. This game averaged over 300 users per event!

USAA: Quarterback Gaming Experience


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