Fun and affordable digital solutions to engage with consumers
Using the latest Oculus Rift, CV1 headset customized to fit inside a Vikings helmet, fans stepped onto the field at US Bank Stadium to run an end-zone route and catch a touchdown…virtually! Not only did this experience leverage the most advanced VR technology, MVP Interactive coupled it with a Microsoft Kinect camera to enable full gesture tracking of the users hands to provide a life like catching experience.
To further immerse fans, we created a detailed UX design by implementing stadium assets provided my EA Sports. Fans will have the opportunity to participate in this experience all year long as the Voyage is located directly above the official team store.
See the Case Studies
VR Social Lounge
In our fourth season, we’ve made some changes inside the popular Bud Light Social Lounge. Along with new virtual reality content, we provided fans mobility by using untethered Samsung GearVR headsets to football helmets.
VR Vikings Voyage
Using a VR headset customized to fit inside a Vikings helmet, fans stepped onto the field at US Bank Stadium to run an end-zone route and catch a touchdown…virtually! Not only did this experience leverage the most advanced VR technology.
VR Roaming Tour
As part of the renovation of Raymond James Stadium, the Buccaneers tasked us in creating a one of a kind sales center featuring a VR experience to tour inside the venue, and a 360 degree live video (with cameo appearances by the team’s QB, Jamis Winston and on-air talent, Casey Phillips).