PRESS RELEASE
Interactive VR Experience to Premier at James Brown Tribute Night
PHILADELPHIA, Oct. 18, 2018 /PR Newswire/ — MVP Interactive, a leading consumer engagement technology company, announced today that they have teamed up with The Apollo Theater to curate a narrated virtual reality experience for The Apollo’s Say It Loud night that is paying tribute to Black Power Music and the iconic James Brown anthem on October 20th.
Sponsored by Coca-Cola, the new experience includes a 360 virtual reality experience that brings to life the history and legacy of the Apollo Theater. It also features a photo booth, a signature wall, and a focal point experience for users to get a sense of what it is like to perform on stage.
“The Apollo is one of the greatest venues for music and entertainment in the world, and we couldn’t be more thrilled to bring this type of experience to life utilizing ground-breaking technology to honor the Theater and James Brown,” said James Giglio, Founder, and CEO of MVP Interactive. “The new experience will allow attendees to fully immerse themselves in a virtual Apollo Theater from performing on stage to receiving an educational tour of the venue. It is an honor to be able to create and bring this first-of-its-kind technology and experience to the Apollo.”
The Apollo Theater is a world-renowned music venue that brings together thousands of individuals each year to celebrate entertainment, performing arts, education, and community outreach programs. Say It Loud continues the non-profit theater’s commitment to uplifting African American arts and culture, and serving as a cultural and civic resource for students, families, and the larger Harlem community.
MVP Interactive has worked with major sponsors, sports leagues, and teams in the United States, including those from the entertainment industry, in creating unique experiences for visitors. MVP’s range of experiential marketing and technology solutions includes Gaming Walls, Morphing Stations, virtual and augmented reality experiences, mobile apps, photo and video software for sharing on social, and more.
This event will be held on October 20th, 2018 at 8:00pm. Tickets are available at the Apollo Theater Box Office: (212) 531-5305, 253 West 125th Street, and Ticketmaster at 1-800-745-3000 or www.ticketmaster.com. Tickets start at $30 and are on sale now.
About MVP Interactive VR Experience
MVP Interactive is a consumer engagement technology company that enhances brand experiences through custom software, product design, and social media. We connect brands to their consumers through custom-built experiential technology such as virtual reality, augmented reality, gesture, facial recognition, and mobile applications. Visit www.mvp-interactive.com to learn more.
