To start the action, fans touched the screen to activate it, and then receive two practice kicks and five chances to beat the virtual goalie in under a minute. The embedded cameras captured the speed of each kick and points were awarded based on the speed and success of each attempt. After five shots or 60 seconds, the wall displayed a players leader board . After their turn, the player input their email address on a nearby tablet to receive an email with images of their shot attempts.
In its first weekend of activation, hundreds of unique emails were captured and nearly half of the users who played the game posted their action shots on social media, creating a reach of more than 20,000 social media impressions.
The Houston Dynamo and BBVA Compass are certainly on the forefront of a complete in-venue fan experience.