By SVG Staff
January 23, 2025
Leaders from Advanced Systems Group, ARound, Ateme, MVP Interactive, and Quintar share their thoughts on immersing the fan.
Extended Reality (XR) and spatial computing are transformative technologies that are redefining how we interact with both the physical and digital worlds.
What are the processes behind some of the most innovative XR and spatial-computing activations in sports (and beyond)? In this exclsuive panel discussion, leaders from Advanced Systems Group, ARound, Ateme, MVP Interactive, and Quintar share their thoughts.
This discussion includes:
- Natascha French, MVP Interactive, Chief Marketing Officer
- Mickaël Raulet, Ateme, CTO
- S. (Jay) Jayaram, Quintar, CEO and Co-Founder
- Dana Ware, ARound, Chief Creative Officer, NFL Projects
- Lucas Wilson, Advanced Systems Group (ASG), Business Development
This conversation was hosted at the SVG NEXT: AI, XR, and Beyond event on November 13, 2024 and was moderated by Jay Tucker, Executive Director, Center for Mgmt. of Enterprise in Media, Entertainment & Sports at the UCLA Anderson School of Management.
Watch the full conversation now on SVG PLAY:
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