Character Morph Content for Fans
Audiobook leader, Audible, announced its new series with the release of X-Files: Cold Cases. In promoting the release, we teamed up with our friends at Pop Social and Jack Morton to create featured character morphs at the popular Comic-Con in San Diego. Users were prompted to wear headphones and chose their paranormal character, which they morphed into. Key audio clips were associated with each character that further immersed participants in the experience, as well as demonstrating the enthralling experience of listening to an X-Files audiobook. To extend reach, each user also had the ability to promote their eerie morph by posting to their favorite social media site once they received a branded email from the experience.