MVP Interactive shifts into gear with Buick by taking the age old concept of target practice to the technical age with an interactive QB Challenge. Those attending Fan Central had the chance to test their accuracy by throwing footballs to player silhouettes with impact sensors. Strategically positioned in the forefront and affixed to the wall, each target would light up and dynamical keep score based on how many times a player accurately threw a winning pass. Thousands of fans participated and created a fun yet competitive game play creating a valuable fan experience and brand awareness.
