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Podcast: David Nussbaum, Founder & CEO, Proto

Beaming into the Future: A Conversation with David Nussbaum on Proto Hologram Technology

In the latest episode of the MVP Interactive Podcast, host James Giglio interviews David Nussbaum, the visionary behind Proto hologram technology. David shares his journey from broadcasting to pioneering holographic technology and discusses the evolution of Proto, which allows lifelike holograms to beam people and objects anywhere in the world. He highlights the impact of Proto in various industries, including entertainment, education, and healthcare, and offers a glimpse into future innovations. Special guest Howie Mandel makes a surprise appearance, showcasing Proto’s cutting-edge capabilities.

Highlights include:

02:59 The Journey from Broadcast to Holograms
07:00 Bringing Legends Back to Life with Holographic Stages
12:57 The Technology Behind Proto Hologram
25:32 Easy-to-Use Technology for Producers and Clients
28:19 The Future of Holographic Technology

About David Nussbaum

David has worked in the broadcasting industry for 30 years and the hologram space for the last 15. David is regarded as one of the foremost experts with the technology. David is an award winning content creator, writer, and producer. In 2018, David invented the Proto “hologram” projection machine (originally called the PORTL Capsule).

David has been seen domestically and internationally on BBC World News, Good Morning America, CNN, NBC, FOX, CBS, Azteca-TV, Univision-TV, Telemundo, CCTV, Discovery Channel, USA Today, AFP, and Netflix, heard on NPR and The Howard Stern Show, and quoted in Popular Mechanics, Rolling Stone, New York Times, and Billboard Magazine just to name a few.

Podcast Transcript

James Giglio (00:00)

Welcome back to the next episode of the MVP Interactive Podcast. Ladies and gentlemen, we have a very special guest today, David Nussbaum with the Proto hologram device. David, how are you today? We are so excited to have you.

David (00:16)

Today’s a good day, James, you know, I’m glad to be on the show. This is fun for me. I get to come to work and, and, and goof around. And I love it. I, you know, some people, they go to their jobs and it’s a job, but you know, Proto is like going on vacation and, and I, it’s, it’s the greatest job I’ve ever had.

James Giglio (00:18)


Yeah, well that is fantastic and you know, being at your studio in your office, it is a virtual playground in many, many ways. And so as way of background, I just want to give our listeners a little bit of a biography of you and before we get into our questions here. And so I just wanted to kind of bring them up to speed of your background in that David has worked in the broadcast industry for over 30 years and the hologram space for the last 15 years.

David is also regarded as one of the foremost experts with the technology and in 2018 David invented the proto hologram. David and his product has been featured domestically and internationally on BBC World News, Good Morning America, CNN, NBC, Fox, Telemundo, Discovery, Channel USA Today, Netflix, The Howard Stern Show and many, many more. So quite the quite the array of media and publicity David.

David (01:28)


It sounds like you’re talking about somebody else. That’s amazing. It sounds like I’ve done some stuff. And when you say I’ve been in the broadcasting industry for 30 years, how’s that possible when I’m in my early to mid twenties? I mean, that’s impossible.

James Giglio (01:39)

I’m sorry.

I know you know a day over 32 not a day. So with that so you go from broadcast to holograms talk us through that journey. How does how does one kind of evolve and through that spectrum?

David (02:00)

It is a, it’s an easy leap when you put it into the perspective of holograms is, is an evolution of broadcasting. And when I was a kid, I wanted to call the play by play for the New York Mets. I grew up in New Jersey and I spent my weekends in New York and I went to every Mets game. And this is like in the early to mid eighties and the Mets had just won the world series in 86. And, and all I ever wanted to be was a broadcaster. I was excited. I was, well, you know, I, I’d listened to the Howard Stern show.

James Giglio (02:19)


David (02:28)

in the mornings, I would watch the David Letterman show at night. Saturday night live was on the weekends and everything about broadcasting. I was excited by it. I hoped to be a broadcaster and if something amazing happened, I was hoping and planning to one day maybe own a radio station or, or some radio stations over the years. Terrestrial radio hasn’t done what it used to do.

YouTube and influencers and the internet and things made the regular radio not as exciting. So I thought, what if instead of talking into a microphone and hearing your voice through a speaker, or instead of looking into a TV camera and seeing your face on a screen, what if you could beam yourself? What if you could actually broadcast yourself? What if you could beam there? Star Trek and…

James Giglio (03:21)


David (03:25)

and Back to the Future promised us holoportation. And I thought, what if? And so I started, I co -founded a holographic entertainment company about 13 or 14 years ago. And we were mostly known for bringing back late legends to posthumously perform on holographic sold out stages around the world. And so we were just bringing back all of these icons and then selling tickets. And, but I could never stop thinking about my desire for, for

James Giglio (03:28)



David (03:54)

broadcasting, communication. So instead of bringing back the dead, I started Proto to connect the living, which is what we’re doing now. And now we’re beaming guys like Caleb Williams, and all of your favorites from wherever they are to wherever they need to be.

James Giglio (04:09)

Yeah. Well, I have to ask you as someone who also grew up in New Jersey. Now, I do believe that there is a central New Jersey because that is where I grew up. And now it’s a very polarizing topic. I understand. But I had the pleasure of being able to get the New York broadcast as well as the Philadelphia broadcast in that little pocket where I grew up. So I listened to Mets games, Yankees games, Phillies games. So my question, were you a Ralph Keiner or Tim Mcarver guy?

David (04:18)

Okay, sure. Yeah.

Okay. I mean, is it possible to be both now? Okay, so like, I like so Ralph, Ralph Kiner had Kiner’s corner. And but Tim McCarver, I guess was more of your traditional play by play guy. Ralph Kiner was more of a color guy. I’m a I’m a I’m a fan of all. Let’s let’s go with that. So where are you from? So you sound like you’re like an Ocean County? Mama? Okay.

James Giglio (04:42)

I think so, I think so.

That’s all right.

Exactly. Yeah, Ocean County. I like to think, you know, I have the weatherman dialect, right? Like it’s not south, it’s not north, it’s a neutral. Get out of here. Wow.

David (05:07)

Alright, okay.

I’m also from Ocean County. Yeah, I went to Lakewood High School. What about you?

James Giglio (05:19)

I went to Manchester.

David (05:21)

we’re rivals. Okay. All right. Well, good for you. so so I did, I would I would get in my car and I would drive 45 minutes to an hour and I’d be sitting at the vet veteran stadium where when I was a kid, it was a dollar for the for the upper deck seats for kids under 12 or something like that, or I’d get in my car and we’d go up into New York and I was at a I was at Shea Stadium. So it’s like an hour in either direction. It was a great place to grow up.

James Giglio (05:22)

That’s right. That’s right. Wow. How about that?

Yeah. I tell that story ad nauseum. We had such a good upbringing, right? And then in high school, Friday nights were in Philly, Saturday in the city. And, you know, we did not get into any trouble at all. Right. I know. Who would have thought? Who would have thought? So back to the back to the hologram. So you had talked about the your early venture and talking about the posthumous.

David (05:51)

And you and I, we didn’t hang out. What is going on?

James Giglio (06:13)

holograms. Now, were you involved in, I remember back in about, what was it, 2012, there was the big Tupac Ocella experience. Was that an example of what type of technology you were working on? Okay.

David (06:14)

Totally. Yeah, that was Mike. So the technology I used was commonly referred to as Pepper’s Ghost. Pepper’s Ghost is an 1860s illusion trick that it’s in today’s terms, it’s a giant teleprompter screen. So essentially, a projector on the ceiling, bounce screen or movie screen or mirror on the floor reflects the image up through a sheet of plastic or glass.

or foil that sits at a 45 degree angle and it throws the image back another 45 degrees so it looks like there’s a guy on the stage but it’s Pepper’s ghost because it’s not truly solid or volumetric. It is ghostly in appearance which is why with Tupac all the lights were turned off. It was done at night and there was a black curtain in the back to create as much solid effect as possible.

David (07:18)

But yeah, so my old company owned the patents that were used to put Tupac on stage at Coachella. And then we brought back lots of Jenny Rivera and Ronald Reagan and Whitney Houston and bringing back the late was emotional. I mean, it was working with the families of the legends, working with the daughters or in some cases, like the siblings or even parents of

James Giglio (07:29)


David (07:48)

these icons and watching the process as they, pixel by pixel, get digitally resurrected. And then to see them step their holographic foot back on stage for the first time since they passed away from whatever awful tragedy typically happens. And, but then the audience really gets behind it. There’s emotion, there’s tears and, and it’s always worth it at the end. But, I just couldn’t tell. I couldn’t take it. I.

I said, you know what? It’s too much for me. I’m going to let somebody else do this, somebody with a thicker skin and more bandwidth. And I’m just going to connect living people. I think I’m just going to be in people’s places.

James Giglio (08:20)


Sure. Okay. A more positive visceral experience than a past visceral experience, but yeah.

David (08:34)

Well, look, I’ll tell you, living people aren’t so great either. You know, but it’s, it’s great. Look, the idea of what we’re doing is important because you know, what started out as a, as a novelty, you know, help me Obi -Wan Kenobi or two pocket. Like that is a, it’s a movie trick. It’s a novelty, it’s entertainment, but what, what we’re doing at Proto, even though we’re beaming guys like Caleb, it’s, it’s, we’re, we’re showing what is possible.

James Giglio (08:55)


David (09:01)

Yes, we beamed Caleb and yes, we’ve done stuff with the Super Bowl and NBA players and stuff. But imagine Caleb was a teacher and instead of soldier field, what if that was a university? And so all of a sudden now we’re talking about, wait, we could beam teachers into schools. We could beam doctors into hospitals. We could beam children into senior living facilities to give their grandparents a higher…

quality of life and to combat loneliness for people of a certain age. So people are starting to get it now. With guys like, you know, we use the celebrities and we use the entertainers and we use the sports icons as a means of really showing off what that technology really ought to be used for. Yeah.

James Giglio (09:44)

Yeah, yeah, absolutely. And so you had mentioned Pepper’s Ghost and even the Tupac experience being 10 or 12 years ago. I’d imagine you probably still have this argument and this nomenclature and sort of debate about holograms and holographic technology, right, with technical purists. And there’s a sect that may think that the technology still doesn’t.

exist in the form of that Star Trek experience, right? And so talk to us about your technology and what makes it really special and the most advanced hologram technology in that you would reference beaming individuals. And so walk us through, because I am familiar with what your product does and how special it is to the market. And as you mentioned, being able to sort of teleport individuals like Caleb Bright,

behind you where he’s physically not really behind you, but walk us through that and how it’s so much more unique to what’s on the market now.

David (10:43)

I was given a lecture. I was getting heckled by a guy 10 rows back. You know what you do isn’t really a hologram. And I said, thank you, Mr. Wizard. I think we all get that. It’s not really I got it. I got a laugh from the people 40 years old and older. You know, Mr. Wizard was a guy when I was a kid. He was on Nickelodeon. Yeah. So Proto hologram is not really a hologram. I struggled with the term hologram when I started Proto.

James Giglio (10:51)

All right.

I remember.

David (11:11)

because it is not a hologram and people, most people don’t care that it’s not a hologram. They understand that it’s a guy who’s not really there, who appears there. And what is that called? Like there’s no easy one word term or thing that is universally understood to mean this. We’re starting something brand new, James.

And when, when I, you know, even back in the day when we did, the peppers go stuff, it’s a brand new thing. And so you, you choose the term. I didn’t choose the term. They, they, the, the world told me what to call it. And, we tried different things. We were calling it. we had a hundred different words for it, but it, it takes 20 minutes to explain what it is. And then by then the podcast is over or by then.

James Giglio (11:55)


David (12:06)

lecture is over or by then the demonstration or the panel we’re 25 minutes into it and I’m just finally getting to it. I say hologram because that is the commonly referred to term. Tupac wasn’t a hologram and by the way Princess Leia wasn’t a hologram either. That was a movie special effect. So it’s CGI and so the answer is we create a hologram -ish effect. We create a hologram like

James Giglio (12:25)

That’s right, CGI. Yeah. Right. Right. All right.

David (12:35)

projection. Forbes recently said it’s it’s it’s not VR. It’s are it’s real like it when you walk into the room. It looks like it’s there. It’s like you’re putting on a headset seeing the content but without actually wearing the headset. There are different ways like Pepper’s Ghost was using was using projection materials. Other companies have used scrims with.

James Giglio (12:42)

Interesting. Yeah.

David (13:00)

with other projectors keystone to just the right angle so you don’t see that double image as it passes through. We use LCD, open cell LCD technology with a proprietary interior light box to create the necessary effect that essentially tricks the brain into thinking there’s a guy in the box. And so right now it’s a box and tomorrow it may be something else. And oftentimes it’s not even a box at all. It’s just a window because…

it’s built into set pieces, it’s built into walls or facades. So when you walk into the museum, you’re just seeing a frame with the person or even the merchandise, museum, artifacts and memorabilia. And so that’s really what it is. We’ve created the world’s most authentic looking, but still not hologram hologram.

James Giglio (13:34)


Yeah, well, I can certainly appreciate that. And I and I do appreciate your your honesty and objectiveness with that. And because, you know, we struggled for many as as a creative technology company, it was very difficult for us to explain what we did. Right. You go home on Thanksgiving or holidays like six. So what do you do when you try to explain AR VR experiential technology and there’s no concise description of what you do. But during the covid error and where

David (14:07)

Yes. Right.

James Giglio (14:16)

Extended reality technology or mixed reality technology started to filter into the technology world where if you break it down where you blend a physical and a digital reality together Sure, that’s essentially our experiences So then we started to kind of weave into that messaging where as you would mention the market Sort of defined what we do where we are an extended reality company extended reality technology company, right and so

David (14:39)


Right. Extended reality technology. And, you know, the technology often is called a hologram, but, you know, we’re we’re more of a spatial computing platform that doesn’t require anything to wear and doesn’t require anything to download. I think that’s actually a really, really strong way of putting it in extended reality technology company. And then you have to explain what that is. I just say hologram makes it.

James Giglio (15:03)

Sure. Just stick with the holograms. I mean, it’s still trendy. Yeah. Yeah.

David (15:06)

Look, one day, if we’re lucky, Proto becomes a brand name in what it is that we do in this industry. We’ve created something, it’s going to take a while. People don’t say, hand me a tissue, they say, can you pass a Kleenex? Or instead of saying, can I have a soda, they say, can I have a Coke? Maybe one day, it’s just Proto. And people understand what that means.

James Giglio (15:28)

Right, right. Yeah, that would that would be that would be phenomenal and with

David (15:36)

Let’s start that right now. This isn’t a hologram, it’s a proto. Yeah.

James Giglio (15:39)

It’s a proto. It’s a proto. Well, on that note, you know, with the clientele that you work with, there’s obviously a lot of celebrity, whether they are actors, entertainers, athletes. You with the level of press have garnished not only the entertainment individuals that you’re working with, but also a set of investors and maybe brand ambassadors, most notably Howie Mandel.

Would you like to talk to us about that and how that partnership came about?

David (16:09)

Sure. Absolutely. In fact, I’ll put Howie on. I’ll just look if I’m going to be well, sure. We’re going to we’re going to bring Howie into this. There we go. Let’s bring Howie. We’re going to talk about you for a minute if that’s all right. So all right. All right. There’s how we’re going to Howie is wonderful. I grew up a super fan of Howie. You know, he.

James Giglio (16:15)

We’re going to put a, this is a special appearance and exclusive, an MVP exclusive. Okay.

Okay. All right, Howie, this is an exclusive. All right. It’s good to see Howie here.

David (16:37)

He has reinvented himself. I don’t know if he’s reinvented it. He’s had several different careers. And when I wanted to be the next Mets broadcaster in the 80s, he was selling out arenas as a standup comic. And I mean, now a lot of people know of him as the AGT guy and deal or no deal. But about two years ago, I’m working hard. I’m in our showroom, our demonstration space. We’re in Echo Park.

And at the end of a very long day, I wanted to goof off a little bit and check my Instagram just to see has anybody tagged me in anything today. And I got 100 comments from Howie Mandel on 100 different videos. I’m scrolling. He’s like, this is great. This is amazing. Bye bye bye. One of the comments says check your DMS. Howie Mandel slid into my DMS leaves his phone number says, I want to be everywhere without going anywhere. Can you help me?

James Giglio (17:28)


David (17:36)

So I came over, I called him up, I didn’t just show up, I called him up, I came over and we quickly became friends. I moved into this space that I’m in right now. He…

James Giglio (17:44)

So when you said you came over, you literally mean the studio that you’re. Okay. Okay. Yep.

David (17:51)

I got in my car and I, and I came over here. He’s like 10 minutes. He’s that we’re in Van Nuys. We have a production building here. And it’s a, I came over here and it was a massive warehouse production space and it was empty. A portion of it was empty. And so negotiated some terms that we moved in. We moved our whole headquarters operation in here. We have production facilities. We have rental live events, showroom tech, all this stuff, R and D and

And then he’s here all the time. He does his podcasts from the next room over. And so every day he’s here every day. He sees me doing my thing and all of the folks. We have a nice group of, of, of protopians who work here. And so the more he sees us, the, the, he starts to get involved and then he starts pitching to our customers and to our demo. We’re doing demonstrations and he says, did you know you could beam anybody anywhere, anyplace?

And I wanted to always be everywhere without going anywhere. And all of a sudden he’s now selling. He says, I’m going to have to invest in this company. And so he became an investor. He became a brand ambassador. And literally right after we wrap up this podcast. So your podcast is now yet. So I can’t say exactly what we’re doing, but we’re beaming Howie live. We’re beaming him to New York, to a very famous place in New York. And it’s going to create massive headlines and it’s going to be amazing.

David (19:14)

And nobody knows it’s coming. He’s yes, he’s he’s he’s he’s the best. And we’ve turned how he into an AI. So his AI persona can speak any language. It knows all everything, but it has his personality. It has all of his information. We’ve directed it towards everything how he’s ever said or done that is online. And it’s really wild. It sounds like him. It looks like him and and how he is how he’s the world’s greatest.

James Giglio (19:15)

I have no doubt. I have no doubt that it will be, but.

That’s fantastic. Yeah, he really is. And, you know, that was one of the things that was surprising when I came to visit you in January. You know, this was an unexpected visit, you know, not for us, but unexpected to see him there. But what I was most impressed was as an investor or brand ambassador, we walked in, we were meeting, you were showing your product line and he was on the phone, literally selling it like to whomever, but he was on the phone like a sales guy. Like,

David (20:09)

Yeah, he does this. He goes on FaceTime. Like I’m in a meeting. I’m not going to tell him not to come in, but he’ll have like a record producer or like Chris Jenner or something. That’s how we got the Kardashians. He literally he had Chris Jenner on his podcast and she walks through here and says, What the heck? And he says, yeah, you know, Paris Hilton invested in she says, this is the thing that Paris was talking about. Two days later, we’re on the Kardashians. It’s crazy.

James Giglio (20:12)


Right.  Unbelievable. okay. So you had mentioned, so I want to, I want to bring back, you, you had mentioned Paris and I don’t, I think at the time you were working on something that we couldn’t talk about and I don’t know if we can, but I want to talk a little bit about the transition into your product line. one of the things that I was really impressed with was knowing, you know, you had,

initially started with a larger holograph device. And now it seems that you have got into not only manufacturing different sizes, but then different peripheral devices. And so talk to us a little bit about that journey and sort of where you’re going with the different product lines.

David (21:14)

Well, you know, James, we have inspired an industry. So when we were the, when, when we started Proto, formerly originally called portal. Now everything’s called portal. but we were portal. And then I changed it to Proto when everything was portal, everything looked every, I don’t know every where I looked, there was another company called portal. So, when I started Proto, we were the only hologram in a box company in the world. we were the only ones doing this.

But we’ve inspired several other players in the game, which I’m very happy about because it really shows that we’re doing something right. But they came in at a little bit of a cheaper price point. So if you were ever going to do any business with somebody else, it was only because they had a little bit of a lesser expensive product.

They didn’t have any software. They didn’t have an ecosystem. I mean, it was a box that you’d plug a computer in and you would maybe run an event. Terrific. So what we’ve done is we now understand that there is a market for people who don’t necessarily want or need the highest luxury, you know, holoportation projection device. So we’ve designed a display called the Proto Luma, which looks like the Proto Epic.

James Giglio (22:03)


David (22:30)

It does everything by the way it some people believe it looks even better. We’ve devised we’ve designed a second luxury item. However, at half the price. And so now you still can beam anybody if you’re six and a half feet tall, you appear six and a half feet tall, wherever you are. It’s amazing. So you have to choose from proto epic proto Luma. And then we have a proto the tabletop unit for miniature it’s

James Giglio (22:39)



David (22:58)

It’s this it’s this little guy over here. It’s great for products. It’s great for turning people into a wonka vision version of themselves. And so we have we have three displays that do a lot of the same things. And the best part, it’s like Apple computer in the sense that your watch, your phone, your laptop, your iPad, everything can be networked together. So your Proto your Proto Luma, your Proto

Epic and all proto devices can be networked and fleet managed using the proto, O S our own proprietary operating system, beam anybody anywhere into any location or upload to our encrypted cloud and then display at will. It’s wild stuff. Best, by the way, best team of people I’ve ever worked with in my life. These, these software engineers, they look like humans.

James Giglio (23:34)


Now from…

David (23:51)

but they might be alien. They’re brains with arms and legs. I am in 999 out of a thousand other parallel universes. I’m lucky to have a job here. The folks who work at Proto are next level. They could literally be working anywhere else. And the fact that they work here is, I’m grateful every single day.

James Giglio (23:51)

That’s amazing. So on that note, talk to us a little bit about the production side of things or how easy is it for producers or your clients to beam individuals or your end clients to sort of interact with this? Because that’s one of the things also that I thought was really phenomenal about the experience when I was in your box and how your software and your OS was.

able to run off a mobile device, which was really surprising.

David (24:47)

Again, I was just talking about how amazing the folks are here. I didn’t think this was possible. In fact, I thought we were wasting our resources on trying to develop an app that created a studio, professional studio effect out of an iPhone. You can now put an iPhone on a tripod and hit the.

Proto Studio app on your, it’s on the App Store. You could create content creators can create their own content, upload it to the cloud. You could create applications and upload it to the App Store. And it’s insane. Under 200 milliseconds of delay, that’s faster than zoom. And we’re talking about huge 4K volumetric projection files. Any 4K camera works. You don’t need a room full of cameras.

James Giglio (25:27)


David (25:40)

And we, you know, when I started in the hologram business, like 10 or 15 years ago, in order to beam somebody somewhere, the best way to do it was to rent satellite time. So, and satellites are spaced out every like, you know, a hundred, 200 miles or whatever. And so you’d have to, you’d have to beam the, the, the, you’d have to beam the projection up to a satellite, then down to another source and then up.

And so each up and down was a quarter of a second. So if you were going to do a beam from Los Angeles to London, you’re looking at three or four beams and you’re looking at two or three seconds of, cause it gets there and then he has to respond, the audience responds and then he gets it back. So it’s, it’s, it’s lightning speed now and it doesn’t require much of any proprietary production technology. We have.

James Giglio (26:20)


David (26:32)

dozens of production partners, experiential agencies, producers around the world creating content. We have a series of how -to videos.

anybody could create content. There’s nothing special about how to create content for Proto. It’s wild.

James Giglio (26:51)

Yeah. Yeah, that’s great. Cause you had mentioned the university clients to production studios, to maybe movie studios. And so that’s a wide range of skillset and capabilities. So when you have something that’s that seamless, that that’s great. And so you alluded to, you know, sort of future wants in terms of like being a household name, but from a technology perspective, if there’s a Magnus Opus experience or, you know, maybe it’s what’s happening this afternoon that you had referenced earlier, what,

What is a, you know, what does the future of holographic technology look like to you or even for produce?

David (27:23)

Yeah. So we’re working really hard to get into every stadium in the world. We’re in several, you know, we’re with the hornets, we’re with the Nets, you know, we’re in AT &T, where you can see an AI Jerry Jones and, you know, Wells Fargo Center. I’d like, I think Hall of Fame should be a thing. I think you should walk into every Hall of Fame, every stadium, every arena. I don’t care if it’s cricket.

James Giglio (27:43)

Love it.

David (27:50)

Or if it’s hockey or baseball, I think that this proto technology is an audience grabber. I think this is our stop rates. That means, you know, how often as somebody’s walking by, how often do they stop? Our stop rates are through the roof and then it, it grabs them and it keeps their attention. Dwell time means how long do you keep their attention for? And so with proto, you know, if you walked into a Westfield mall, for example, and you see one of their flat two dimensional screens,

James Giglio (28:02)


David (28:18)

You might stand in front of that for 15 or 20 seconds. Our dwell times at Proto are north of four minutes. We keep people’s attention. We stop them. So this is great for all entertainment venues. And so sports arenas, I think, are necessary. But Magnus Opus, OK, so go from the boardroom into the living room. Give me 18 months or two years. Check back in with me.

James Giglio (28:25)


David (28:45)

I’d love to see a proto on every coffee table. This is how little Lucy studies for her homework. It’s not just a peripheral screen in your home. It’s the display that powers everything. Watch regular television or whatever on it, but then swipe to more of a volumetric holographic projection for more immersive, entertaining, interactive, not just communicate, but connect.

James Giglio (28:46)


David (29:13)

with your audience experiences.

James Giglio (29:14)

Yeah, yeah, absolutely. I absolutely love it. And I just had a quick thought too, where you had mentioned spatial computing and, you know, as somebody that, you know, really tries to keep on informed on any level of cutting edge technology and sort of playing around with the vision pro when it was released and understanding the volumetric nature of video and photos and seeing what that headset was able to do in.

David (29:43)


James Giglio (29:43)

it’s capture and sort of the sentiment and the emotional capture that you are able to do with that headset. I can see with that device where if you could have these living mementos, I know that you don’t like the posthumous stuff, but I mean, when you have a desktop hologram of your family vacation, your memories, your…

David (29:48)


James Giglio (30:07)

It’s almost this interactive photo, digital photo experience of your life is really compelling.

David (30:15)

I believe that there is a great crossover between, you just brought up the Vision Pro. Did you know that as the Vision Pro scans your face, creates a very realistic version of you, digital version of you, you could be walking down the middle of the street, Times Square, you could be anywhere in the world. That scan of your face, choose the avatar that makes sense for your body. You could beam into any proto device.

while wearing an Apple Vision Pro headset, for example. So there’s a lot of crossover. I like to take from other technologies and softwares and make Proto as versatile as possible.

James Giglio (30:55)

Sure, sure. Well, David, thank you so much. I know that you have this big sort of presentation coming up where you are at our time and you know, we like to give our listeners a little bit of access to our guests, whatever you are comfortable with. So I know that no, no, no, no, no, no. Your socials, how he was able to slide into your DM. So whatever you’re comfortable with sharing with our listeners, please, whether that’s LinkedIn, your, your socials or what have you.

David (31:00)

exciting. Yes.

You want my phone number? It’s okay. It’s three to number. Okay.


Yeah. Yeah. At proto hologram on everything at proto hologram on on everything LinkedIn. I’m David Nussbaum. I would love to be your LinkedIn friend. And we we we do TikTok lives all the time as well. So very excited. I love sharing the technology with anybody or everybody. We have showrooms around the world. So if you’re listening to us in

James Giglio (31:25)


David (31:49)

Berlin or in the UK or in, you know, and Kuala Lumpur, we have opportunities for you to come into the showroom and actually get a physical demonstration in person. So come find us.

James Giglio (31:55)

I don’t know.

But I would recommend if you find yourself in Los Angeles, if you could find your way into Van Nuys, that is quite the studio space.

David (32:08)

If you come over here, you will meet the real, there is a good chance you will meet the real Howie Mandel, but don’t try to shake his hand. It just gets weird. That’s all.

James Giglio (32:15)

No, absolutely. Well, David, this was fantastic. Thank you so much for your time and I hope to see you soon.

David (32:21)

Thank you. Yes. Yes. I like I like seeing you through through this platform holograms or whatever they’re called even better but I do I do like quite quite a lot. So come on by. I will will will you know we’ll have to get together in person.

James Giglio (32:27)

Yeah, even better.

Yeah, I’ll be in LA next month actually. So I’ll, I’ll come look you up. Okay. Sounds good, David. All right. Bye. You got it.

David (32:41)

Okay, good. We’ll do it. Thanks for having me.

About Proto

Proto Inc. Beam There.

Proto is the world’s first and only holographic communications platform with its own hardware, software and app ecosystem. The Company is growing very quickly and won this year’s SXSW Innovation Award for ‘Connecting People’ and also received the first patent on their approach to creating & displaying holographic content.

Proto is known today for its Epic life-sized hologram device which is so realistic it seems as if there is actually a person (or object) inside our 7ft tall machine.

The live subject can be beamed in real-time from any camera or mobile phone to any Proto device anywhere in the world. Equally exciting, a new desktop version (‘M’) is launching in Q4 and already has strong pre-sales.

Proto is working with over 120 customers globally including dozens of Fortune 500 companies, major league sports franchises including the Super Bowl, and some of the world’s best-known celebrities such as Ellen DeGeneres, Usain Bolt, and  Lewis Hamilton. Some of their marquee customers/partners include H&M, Christie’s, T-Mobile, DHL, PWC, Netflix, University of Central Florida College of Medicine, O2 Arena, Aramaco, CBS, BT, AT&T, Medtronic and others.

Beaming into the Future: A Conversation with David Nussbaum on Proto Hologram Technology


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