Goalie Challenge: NY Islanders Fan Zone

New York Islanders: Bringing Fans into the Crease at UBS Arena

When the New York Islanders wanted to amplify game-day excitement at UBS Arena, they partnered with MVP Interactive to deliver a one-of-a-kind fan experience—the Interactive Goalie Challenge.

At the heart of the activation? A fast-paced, fully immersive challenge that lets fans step into the skates of an NHL goaltender—without ever hitting the ice. Using advanced motion-tracking technology, participants virtually suit up, take their place in the crease, and react to lightning-fast pucks flying their way. Hands, feet, reflexes—everything counts.

• High-Energy, Full-Body Engagement
  This isn’t just a casual mini-game. The Goalie Challenge is a full-body experience that tests agility, coordination, and reaction time, simulating the thrill (and pressure) of being an NHL goalie in front of a roaring UBS Arena crowd. Every save is a highlight-reel moment. No skates required.
  
• Seamless Technology Meets Fan-Centric Fun
  Behind the scenes, MVP Interactive’s GamingWall™ platform powers the experience with real-time tracking, hyper-responsive gameplay, and smooth integration with the Islanders’ branding. From shot animations to on-screen feedback, the technology makes every interaction feel authentic, dynamic, and deeply engaging.
  
• Brand Integration & Repeat Engagement
  Fans aren’t just stopping by for a single save. With point multipliers, leaderboards, and shareable highlights, the experience is built to drive competitive spirit and social sharing. Custom branding opportunities—from sponsor overlays to interactive screen content—ensure seamless integration for Islanders partners looking to amplify their visibility.

Why MVP Interactive?

The Islanders chose MVP Interactive for one key reason: we were the only team that could deliver a high-energy, NHL-authentic fan activation on time, on brand, and within budget. The Interactive Goalie Challenge didn’t just enhance the in-arena experience—it became a standout moment for every fan who stepped up to protect the net.