Digital Out-of-Home Advertising Network Set to Disrupt Fan Engagement in Sports and Entertainment Venues Nationwide

Philadelphia, PA – April 18, 2024 – MVP Interactive, a leader in fan engagement technology, announces the launch of its Interactive Advertising Network, aimed at redefining digital out-of-home advertising. This innovative platform offers brands the opportunity to engage audiences within premier sports and entertainment venues.

MVP Interactive’s Interactive Advertising Network utilizes strategically positioned interactive kiosks, known as GamingWall™, to deliver fully immersive experiences to consumers. These kiosks, located in underutilized but high-traffic areas within venues, offer advertisers exclusive in-game branding opportunities. With an average put through rate of one user per minute and attention times of up to three hours per event, these interactive experiences yield unprecedented dwell times and user-generated content.

For venues and teams, the integration of MVP Interactive’s Advertising Network guarantees a continuous stream of advertising revenue while enhancing fan experiences with immersive technology. Moreover, access to valuable data insights enables targeted remarketing efforts and opens doors to potential long-term sponsors.

“Our Interactive Advertising Network represents a significant advancement in fan engagement. By leveraging immersive gaming content and cutting-edge technology, we empower brands to captivate audiences like never before,” says James Giglio, CEO, and Founder of MVP Interactive. “Brands can now engage with the most coveted consumer demographic – the sports fan – in a cost-effective and personalized manner.”

With turnkey creative solutions and flexible media buys, MVP Interactive enables brands of all sizes to connect with audiences in meaningful ways. From in-game branding to multi-channel integration, advertisers can enjoy increased ROI with media spends that are a fraction of traditional sports sponsorships. This model offers a new class of inventory to brands and venues alike.

MVP Interactive’s GamingWall™, combined with the MVP.Live analytics platform, provides advertisers with valuable metrics such as demographics, impressions, dwell time, and social media engagement, enabling informed decision-making and campaign optimization.

The launch of MVP Interactive’s Interactive Advertising Network marks a new era in fan engagement and advertising effectiveness. By combining immersive experiences with data-driven insights, MVP Interactive is shaping the future of digital out-of-home advertising.

The Advertising Network is active and available in most cities nationwide. For more information about MVP Interactive and its Interactive Advertising Network, visit mvp-interactive.com/advertising-network.

About MVP Interactive

MVP Interactive is at the forefront of transforming fan engagement in the Sports and Entertainment industry. With over a decade of experience, MVP Interactive specializes in Augmented Reality, Virtual Reality, and Environmental Design. Its innovative products, including the MorphingStation™ and GamingWall™, redefine interactive experiences. From Synq, a digital signage platform, to AllPass, a web-based concierge ticketing app, MVP Interactive offers end-to-end solutions. Its Interactive Advertising Network democratizes advertising, providing accessible opportunities for venues and securing long-term sponsorship revenue streams. Powered by the proprietary MVP.Live Analytics platform, MVP Interactive prioritizes data-driven insights for informed decision-making. Discover more at www.mvp-interactive.com.