Kicking Off Fun with Hisense at the FIFA World Cup 2025
To celebrate the FIFA World Cup at MetLife Stadium, Hisense teamed up with R&CPMK and MVP Interactive to score big with fans—bringing a full month of soccer-inspired excitement to life.
At the heart of the activation? A penalty kick challenge that let fans step up and show off their skills on a virtual pitch. With smooth motion tracking (behind the scenes), the game delivered fast-paced fun and a whole lot of goal-worthy moments—no cleats required.
The experience wasn’t just about showing off fancy footwork—it was also the perfect stage for Hisense to show off its latest tech, including jaw-dropping displays like their 100” TV, turning heads and turning fans into fans-for-life.
A quick registration app made it easy to jump in, and the electric stadium energy kept people coming back for another shot.
Why MVP Interactive? We were the only team who could bring the vision to life within budget—while keeping it fun, fast, and right on brand. The interactive soccer game hit the sweet spot: a perfect match for World Cup energy and Hisense innovation.
Callouts:
- MVP Interactive GamingWall™: The core platform powering the penalty kick challenge with real-time tracking and immersive gameplay.
- Brand Integration: The core platform powering the penalty kick challenge with real-time tracking and immersive gameplay.
- Gamified Engagement: Point multipliers and leaderboards elevated the fun and kept fans coming back for more.ive thrill.
