Coca-Cola: Augmented Reality Experience
As part of Coca-Cola’s ongoing commitment to enhancing fan engagement, MVP Interactive teamed up with Momentum Worldwide to create an unforgettable Augmented Reality (AR) experience at the legendary Red River Rivalry between the University of Texas and the University of Oklahoma.
The Challenge
Coca-Cola wanted to deepen its connection with college football fans by delivering a unique, shareable, and immersive brand experience that celebrated team spirit — while highlighting Coca-Cola’s presence at one of the season’s most iconic matchups.
The Solution
MVP Interactive deployed two of our signature MorphingStation™ kiosks, transforming everyday fairgoers into jersey-clad superfans in a matter of seconds.
Through the power of augmented reality, participants could virtually “suit up” in custom team jerseys — choosing to represent Texas, Oklahoma, or even Coca-Cola itself. As fans stepped in front of the MorphingStation™, they instantly saw themselves in team colors, creating a personalized and highly shareable moment that bridged technology, fandom, and brand connection.
The Experience
The activation drew hundreds of fans eager to take part, each walking away with a memorable photo or video of themselves repping their favorite team. The seamless AR experience not only captured the excitement of game day but also fostered lasting brand impressions for Coca-Cola.
The Results
- Thousands of interactions throughout the event
- High social engagement, with fans sharing their AR moments across multiple platforms
- Enhanced brand visibility for Coca-Cola across the college football audience
- Scalable activation, traveling to campuses nationwide for the remainder of the college football season
The Impact
By merging the excitement of live sports with interactive technology, MVP Interactive helped Coca-Cola and Momentum Worldwide deliver a fan-first experience that blended emotion, innovation, and brand storytelling.
