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40 Character Dash

For the third consecutive NFL Draft, we deployed our popular 40 Character Dash in Philadelphia. In creating a fully interactive “texting” turf that fans of all ages and team allegiance had the challenge to type a key phrase as quickly as possible. Once users scanned their fan pass QR code, play began and scores under 1:30 received a $150 gift card from Courtyard Marriott! The activation was a tremendous hit that yielded over 900 participants during the 3 days of the event.


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