MVP Interactive partnered with Elvis Presley’s Memphis to create 5 first-ever guest engagement experiences designed to elevate the overall experience at Graceland, while providing a greater emotional connection to Elvis in both the physical and social space.
“Elvis Yourself” Virtual Dress-Up Experience allows fans to be virtually dressed in one of Elvis’ iconic costumes and have their photo taken.
Using MVP’s AR technology, guests are invited to virtually try on a selection of Elvis’ jumpsuits. The jumpsuits draw inspiration from Elvis’ top hits and iconic costumes, including his Aloha Jumpsuit, Tiger Jumpsuit, ‘68 Black Leather Outfit, Gold Lame Jacket and Pants. Within seconds, using our AR technology, fans can project their virtual image of themselves wearing the jumpsuits into their surrounding environment, over real-world objects, and share across social media channels with family and friends.